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Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS?

by Dec 15, 2020WEBSITE, Website Development, Wordpress0 comments

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Till lately, I had not assumed much regarding internet site SEO and also which website home builder was best for supporting search engine optimization initiatives as well as best practices. I’m a WordPress woman nevertheless, and in my head, WordPress is the only choice.

Recently, my private Facebook group has received a number of concerns asking concerning Search Engine Optimization and how Squarespace, Wix, and Weebly compare versus WordPress. After that I included HubSpot COS, since our team wanted this info.

I created a test website in Weebly, Wix, as well as Squarespace. As I relocated with their web site construct options, I paid close interest to Search Engine Optimization features and also I documented choices each system offered. I also got accessibility to a live HubSpot COS website so I can dive right into this platform’s alternatives for SEO.

Instead of providing you verbose blog posts on each software plan, I assumed I would certainly supply an introduction table that you can check and also see feature comparisons in a quick and effective way.

Here are my results of the website Search Engine Optimization Comparison of WordPress, Squarespace, Wix, Weebly, and HubSpot COS

CMS Comparison of Website SEO Features

This table compares one of the most preferred internet site home builders and also content management systems for their SEO attributes and also capacity to sustain solid search engine optimization.

Spoiler alert: I wasn’t extremely surprised with the results, yet hey, it was enjoyable to verify my ideas.

That Truly Won the Battle for Most Durable Site SEO?
Prior to I dive right into even more data, I want to share some screen shots of the URL level Search Engine Optimization choices for all four packages, I assume these alone will certainly show you there is a substantial distinction in both performance as well as usability.

My table consisted of 39 information factors. When you convert each yes actions to a binary 1, you can easily acquire a point score per CMS package. With this method, you’ll see a clear break out between site building contractors.

Total Search Engine Optimization scores by CMS platform:

  • WordPress Search Engine Optimization = 39/39
  • Squarespace Search Engine Optimization = 29/39
  • Wix Search Engine Optimization = 23/39
  • Weebly Search Engine Optimization = 21/39
  • HubSpot COS = 37/39
  • While Squarespace did have a great deal of functionality, it did lack some significant SEO features that I can’t envision living without.

Squarespace’s Search Engine Optimization spaces included:

  • Web content silos
  • Breadcrumbs
  • Concentrated keyword recognition
  • On-page Search Engine Optimization scoring
  • Connect support text
  • Schema and structured information assistance

For the brand-new webmasters, those are not critical items, however they are showstoppers for web site owners that count on search to bring in traffic, leads, sales.

Wix and also Weebly are missing out on all of those Squarespace SEO gaps, yet these 2 web site builders are additionally missing the complying with functionality:

Approved links
Control over or proper usage of H1 headers
XML sitemaps
Robot.txt documents
To make matters worse, Wix doesn’t even let you change style themes. You literally have to create a brand name brand-new site to modify the design style.

Weebly lacked also a couple of more SEO choices that the other 3 consisted of. These were:

Image alt message
Subheader control
Blog tags
AMP support
CDN choice
While I recognize the lack of assistance for AMP, the lack of control on photo alt message as well as ability to include subheaders absolutely stunned me.

When I went back as well as added HubSpot COS into our data, I was pleasantly amazed to see it does supply a great deal of choices for Search Engine Optimization. It does not sustain Schema and also organized information, which I find unusual given the fact that HubSpot COS is very costly.

WordPress, Squarespace, Wix, Weebly, and HubSpot COS Fail to Genuinely Contrast


I attempted to bust out of my WordPress snob mode and embrace the other CMS packages, however I simply can not do it. I am a fine Search Engine Optimization consultant and I price quote SEO seeking advice from bundles that need points like material silos as well as structured information.

I need these advanced Search Engine Optimization attributes to compete in search. And also I’m not the only one.

If you put SEO apart, Weebly and also Wix did supply the capacity to create some suitable looking internet sites with minimal effort. That is fantastic for the microbusiness that does not depend on SEO. Even I recognize WordPress and also its 50,000+ plugins can be overwhelming at times.

If you are a novice website owner, Weebly and Wix might make suitable choices. If you need to finish in search and also you are going to depend on Search Engine Optimization generated website traffic, you require to utilize Squarespace or WordPress.

If you are considering the HubSpot choices and also assuming this may be sensible, please take into consideration true cost of the HubSpot COS system. It is really expensive and also when you see WordPress supplies equally as numerous choice, it simply does not make sense.

Just recently, my exclusive Facebook team has obtained a number of inquiries asking about Search Engine Optimization as well as exactly how Squarespace, Wix, and also Weebly compare against WordPress. As I moved with their internet site build options, I paid close focus to SEO attributes as well as I documented alternatives each platform provided. I additionally got access to an online HubSpot COS website so I can dive right into this platform’s choices for SEO.

If you place Search Engine Optimization aside, Weebly and also Wix did supply the capacity to produce some suitable looking internet sites with marginal effort. That is great for the microbusiness that doesn’t depend on Search Engine Optimization.

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